Spending real money on Google Ads and not sure it’s working?
Get a senior PPC strategist to show you exactly what to fix. Without handing over your account or signing another agency retainer.
You keep control. You make the changes. I help you make the right ones.
Does this sound familiar?
You can see the clicks and the spend, but you’re not sure what is actually wasting money. Google keeps recommending changes. Agencies want the whole account and a monthly retainer. What you need is someone senior to sanity-check the decisions before you make them.
How it works · 1. Audit
I review the account across structure, settings, search terms, budgets, ads, conversion tracking, and wasted spend—then separate meaningful opportunities from noise.
2. Coach
We work through the findings together. You get the reasoning behind each recommendation, answers to your questions, and a clear view of the tradeoffs.
3. Improve
You leave with a prioritized action plan. You or your team make the changes, understand why they matter, and know what to monitor next.
Start with a focused strategy session
$250 · 60 minutes. Bring the account, the questions, or the decision you’re stuck on. We’ll work through it together and leave you with a clear next move.
Need the full account review?
$595 · One-time PPC audit and strategy package. I review the account in depth, walk you through the highest-priority findings, and give you a practical action plan to execute.
What changes when you have senior eyes on the account
You stop reacting to dashboards and automated recommendations—and start making deliberate decisions with a clear reason behind each one.
See where the money is leaking
Surface wasted spend, weak settings, and structural problems that are easy to miss when you are inside the account every day.
Get the opportunities in priority order instead of reacting to every recommendation Google puts in front of you.
Know what deserves action
Decide what to change now, what to test, and what to leave alone—with an experienced strategist challenging the assumptions.
Get an experienced challenge to your assumptions before you put more budget behind them.
Understand the why
Understand why the account behaves the way it does so you can manage it more confidently after the session.
Leave with a plan
Leave with a practical, prioritized action list you or your team can execute inside your own account.
Senior PPC judgment, grounded in the details
You get a real human being- senior paid-search strategist with an analytical, technical approach and deep experience in multiple verticals and markets. You get direct access to the person reviewing the account. Not a junior handoff, a sales layer, or a black-box recommendation.
FAQ
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Who is PPC coaching for?
PPC coaching is built for business owners and in-house marketers who actively manage Google Ads and want experienced guidance without handing the account to an agency.
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Is there a minimum ad spend?
No. Coaching does not require a minimum media budget. The best fit is an active account with enough history to review and someone on your team ready to make the recommended changes.
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Which platforms can we review?
The primary focus is Google Ads, including Search, Shopping, Performance Max, Display, and YouTube. Microsoft Ads and conversion tracking can also be reviewed when relevant. This is coaching and audit support—not ongoing campaign management or paid-social execution.
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What does the $595 PPC audit include?
The one-time package includes a senior strategist’s in-depth account review, a focused working session, and a prioritized action plan explaining what to change, why it matters, and what to watch next.
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Can I book only one strategy session?
Yes. A focused 60-minute PPC strategy session is $250 and works well when you have specific questions, a decision to make, or a smaller set of account issues to review.
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Who makes the changes in my account?
You do. Your account remains fully under your ownership and control. Arrow identifies the priorities, explains the reasoning, and coaches you through the decisions; you or your team execute the changes.
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Is ongoing coaching available?
Potentially. After the initial audit or strategy session, clients who would benefit from continued support may be invited to schedule a one-hour coaching session each month. It is not required, and it is not outsourced account management.
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How do I get started?
Choose the $595 PPC audit when you want a comprehensive account review and action plan, or book a $250 strategy session when you have focused questions. Payment and scheduling details will be provided on the booking page.
